![]() He figured that if he did something no one else was doing, there wouldn’t be any competition. While most other casino operators saw no value in creating a family attraction on the Strip, Sarno recognized an opportunity. The highly creative casino developer decided his next project would be driven by a desire to give families a reason to vacation in Las Vegas. Courtesy of UNLV Special Collections.Ĭircus Circus was the brainchild of Jay Sarno, who had imprinted his name on the Las Vegas map just a couple of years before with the Roman-themed Caesars Palace. Jay Sarno was the creative force behind Circus Circus, as well as Caesars Palace before it. It’s still there today, a battle-scarred survivor of the implosion fever that gripped the casino business from the late 1980s through the early 2000s. Courtesy of Alex Proimos / Wikimedia Commonsįifty years ago this month, Circus Circus opened its doors at the north end of the Las Vegas Strip. ![]() Although it shows a lot of wear and tear, it continues to be a profit center for MGM, an affordable alternative to its higher-end resorts. ![]() Today, Circus Circus is one of 11 Strip properties owned by MGM Resorts.
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